Physical marketing collateral

Marketing collateral is media used to support the sales of products and services. Traditionally, brochures and sell sheets were developed as sales support tools and intended to make the sales process smooth and effective. The company brand is especially reflected in all of its collateral. The information and promotional content it contains should be presented in a creative and logical way. Consistent messaging throughout each media piece is important for enhancing the overall company brand.

graphic design

Corporate brochures

As a fold-able pamphlet, corporate brochures present a company's products and services to new and current customers and clients. They are beneficial to both major organizations and small start-up businesses.

graphic design

Annual Reports

Every year, public firms are obligated to produce an annual report to their shareholders that describes their activities and financial status. A typical annual report will include the following sections: An overview of the business's industry or industries of operation. Income, financial status, cash flow, and comments to the statements that provide data for various line items are all included.

graphic design

Banners

Vinyl banners are common external advertising displays for events, new product lines, and service promotions. When used at trade shows, expos, schools, and other places, vinyl banners can convey information about upcoming performances, tell a promotional story, or direct foot traffic to your facilities.

graphic design

Point-of-Sale

POS displays are a type of off-line marketing collateral that are displayed near the point of sale, as the name suggests (checkout). Their main objective is to focus a customer's attention to a certain item on the shelf. The fact that POS displays exist in a number of shapes and sizes, from shelf edging to free kits, hanging signage, and strut cards, is remarkable – and why you should use them if you can.

graphic design

Newsletters

Newsletters, and e-mail marketing in general, are still effective marketing tools because they can both inform and sell to your subscribers. Today, there are numerous low-cost email marketing solutions and bulk email providers that are both affordable and feature-rich. For example, you may use a form builder to create a sign-up form for your newsletter.

graphic design

Product catalogs

A catalog is similar to a long brochure. Catalogs are like brochures in that they describe product information, but they are much longer because feature stories about the products are sometimes included. They're ideal for companies that wish to highlight a wide range of products and services.

graphic design

Case studies

Case studies are an honest method to show what you've accomplished without boasting. Use them to teach others your success strategy. They're longer than blog posts and usually aimed to those who are curious about your business concept. Before a customer agrees to interact with a salesperson, case studies are the last step in the marketing funnel.

graphic design

Flyers and brochures

Flyers are small print collateral pieces that are frequently produced on lighter paper. They're often passed around by hand and through influencers. Flyers are perfect for communicating a simple message in a short amount of time. Sale! Free! Now is the time to act! Promote an upcoming event, a one-time promotion, or a limited-time deal using the flyer.

graphic design

Whitepapers

White papers are long-form publications on a technical issue that go into great detail. They're usually used to position you as a thought leader on a specific topic or area of expertise. They're similar in length to eBooks, but they're written in a more technical, rather than persuasive, tone.

graphic design

Gift cards

Gift cards are frequently a fantastic option. They're a great method to boost sales, whether you sell them to customers or give them out for free as part of a marketing campaign. The main advantage of using this type of marketing collateral is that it motivates buyers to come back for more. Expiration dates, criteria, or just granting a discount might be used to limit their selections.

graphic design

Product guides – sales sheets

Product guides provide all of the information regarding the things and services you're selling. One of the most current sorts of marketing collateral that a user engages with before making a purchase is this type of guide, which includes everything from product photos to specifications, descriptions, and prices.

graphic design

Calendars

Even though we've made the switch to digital, we still value printed goods. People still enjoy calendars, which are one of the few off-line schedulers that are still used regularly. So, why not make your own industry-specific calendar? Keep in touch with your prospects every day and remind them of what your firm is capable of with each new page.

graphic design

Company folders

Attending trade exhibitions, conferences, or seminars on a regular basis? Then you'll need a business folder. People who attend these kind of events enjoy getting swag, so take advantage of this by slipping in some extra information about your brand. Company folders are eye-catching and should contain all of your company's relevant information.

graphic design

Trade show booth design

Exhibits and displays for trade shows come in a variety of shapes, designs, functionality, and mobility, and are simple to set up and create a display that will draw attention to your booth. Trade show displays can be purchased on any budget. There are modular, customizable, and portable options. Because of the modular architecture, exhibitors may reassemble a display to meet different sizes or put on a number of accessories.

Visual media support
for your business

Did you know that pictures are processed 60,000 times faster than text by humans? You are competing with millions of people for your target audience's attention in this fast-paced world. Keep them engaged with content so they can understand your business quickly.